“Wrapped by Nellz” a Brooklyn based hair wrap line is making quite a stir in the local community and New York City as well. Jamaican born, moved to Brooklyn from Florida where she was raised, had a lot to do with why Nellz got into the custom hair wrap industry. She loves the diversity and the fashion the city has to offer. Nellz has always worn hair wraps and has received a ton of compliments. She would use scarves and shirts, however it would just not look right, the threads would be showing, amongst other effects, which was another factor that prompted her to get into the business of making custom hair wraps.
After praying and consulting with the pastor of her church, and aligning her vision with her church, Nellz stepped into the world of being an entrepreneur. Owning her own business plays a huge part in maintaining the ministry and the church of which she is a part of. Taking that bold step, has really jump-started a passion and ignited her creativity side. Nellz started to wash, cut, iron and sew her own wraps and created many various sizes for all to enjoy.
Her design style is focused mainly on a lot of African prints and patterns with a collection of calm textiles and materials as well. She gets most of her fabrics from Africa, California, Florida, Texas and New York City. She likes to obtain from these different areas based on their distinct vibe as opposed to what is already the standard in New York City. With that being said, one of Nellz’s favorite designers is Betsey Johnson and the way she boldly expresses her love for the “out of normal style”. Nellz follows suit by not always matching her wraps with her outfits, creating her own “out of normal style”.
One of her biggest challenges of owning her line is finding the medium and looking for repetition. Being fairly new to the industry, Nellz experiences little day to day achievements and struggles as she tries to pinpoint the trend and avoid the norm. Once she has defined the mean, she will know what to expect at that point going forward.
Whatever little downtime Nellz has, she focuses on her family and her heavy involvement with her church. She also has been evaluating as to whether she will be adding earrings as an additional accessory to her line as well. She has been receiving a lot of positive feedback from her customers regarding her wraps and when she will be adding earrings as well. Should Nellz decide to add earrings to her line, I am already positive it will add an additional “finishing touch” along with one of her wraps, to any wardrobe that is missing that eye-catching accent and completing the look with a touch of exceptional brillance.