Pure Samba

Making people happy and smile is what is most important to Lisa Ferreira, founder and director of “Pure Samba” a dance and entertainment company based out of the “Fort Greene” section of Brooklyn.  Originally from Long Island, Lisa currently resides in and is a proud resident of “Fort Greene” Brooklyn.  She considers herself the mayor of “Fort Greene”, as she is one of the last remaining cool “Fort Greene” residents from an era of Black Excellence, Black Renaissance, and Black culture of “Fort Greene”, Brooklyn.
Pure Samba Lisa FerreiraThe first time Lisa witnessed a Samba performance, she was enthralled and captivated as to how beautiful, strong, and confident the women were performing.  Her love for Brasil, its people, food, music, dance, culture, energy along with her “West Indian” Heritage,  are all factors that lead up to her decision in becoming a Samba performer.  Lisa’s father’s people are from Trinidad and as a child she and her siblings would hear their great aunt and uncle profess their love for Carnival when they would come back from their trips to Trinidad.  Lisa was fascinated by the costumes worn and the joy expressed by the people participating in Carnival, in the pictures her great aunt and uncle would share with her and her  siblings.  According to Lisa “It is a beautiful coincidence that as an adult I came to fall in love with Carnival from Brasil. It is in my roots, my blood, my heritage as well. My great aunt and uncle have since passed, but I know they are proud to see me living the Carnival tradition by way of the colorful stories they shared with me as a child”.

According to Ferreira, there are a few pop influences that have an impact on the way she dances, along with the beautiful dancers she has the pleasure to work with as well.  However, the most significant are the Passistas, the superstars of Samba dance of Brasil, it’s their joy and innovation that inspire Lisa’s dance technique.  According to Lisa, her main motivation behind the establishing of her company is her beautiful mother.  Her mother would encourage her to be the best that she can be and find bliss in doing her own thing.  Unfortunately both her beloved mother and father passed away in 2014.  “Pure Samba” is her tribute to her mother who is her eternal revelation for everything she does in life.  “I continue hearing her say ‘Go ahead do it, do it with all your might'”, Lisa says.  No matter how tired and exhausted she is, her mother’s influence keeps her going, as she puts her heart and soul into every performance.  According to Ferreira, she guesses she is always looking for her mother’s validation which keeps her striving to be the best.Pure Samba Llisa Ferreira

Being a performing artist and the owner of a dance company in New York City, the winter poses an issue with keeping her body warm prior to shows, which is one of the challenges Lisa deals with.  Other than that, there are very little challenges due to her love for dance.  Listening to the music makes her smile and wearing one of her beautiful costumes is like a fantasy.  Samba makes her happy, it’s magical she explains.  If Lisa’s having a bad day, the moment she starts to dance, it all melts away, without a care in the world.

Aside from the demanding world of dance and the countless hours that are spent by being a business owner, there is actually some downtime.  Being a SAG/AFTRA actress, she likes to spend time watching episodic television, dance alone at home enjoying the relationship between dance and music and spending time with friends over brunch.

When asked what advice she would give to up and coming dancers that want to make a career out of dance, her recommendation is to love what you do and be the best that you can be at the moment, along with not judging yourself if you are injured or having a bad day.  With that being said, Lisa has always had a vision to continue to empower the dancers of “Pure Samba”, by creating high profile opportunities for each of the performers, such as the co-creation of a commercial for Hershey’s Kisses “Say it with a Kiss” campaign and an appearance on on the “Nightly Show”, with Larry Whilmore about Cuba.  Lisa also co-stared in a comedy pilot for A&E as a Samba Dancer and she also choreographed a routine for a very well known men’s fashion designer, for New York Fashion Week Mens.

It’s a very full plate that Lisa has on her table and what’s amazing is that she still has time for a social life.  She will continue to create high profile opportunities for the members of her dance company and herself as well.  She is looking forward to continued success in her performing and one day also to be married.

My Passion – My Therapy – My Life

From Hitsville USA (Detroit Michigan) to Bed-Stuy (Bedford Stuyvesant) Brooklyn, Kendra J. Ross, professional dancer, professional choreographer, teaching artist, arts administrator, and community organizer was able to set aside some time out of her extremely busy schedule for us so that we may get to know more about this “Detroit” native, now one of the most well-known performers in the Brooklyn and New York City dance community.  Growing up in Detroit has shaped Kendra into the proud black woman she is today.  One of the most segregated cities, Kendra was always surrounded by black people of all shades, colors and aptitudes.  According to Kendra, black has always been beautiful, she never experienced being a “token” until her adulthood.  Being from Detroit, has given Kendra a love for the flashy elements with a little bit of grit.

Kendra J Ross Teaching Artist

In her early years, growing up in Detroit, Kendra (pictured here courtesy of Longtower Photography) was always a performer.  Her career started with a performance of an assortment of MC Hammer and Michael Jackson interpretations, in a well-know venue to her, which was her living room in front of a very tough crowd, which happened to be her parents and grandparents.  Even though Kendra did not start taking formal dance lessons til she was twelve years old, she was always fascinated with dance.  Her eternal love for the art was conflicted with also wanting to go into the legal profession as an attorney and she would have, until her AP Chemistry teacher told her that aspiring to be a dancer is a “waste of her talent”.  “I do not take kindly to people telling me what I cannot do so I decided to prove her wrong” Ross says.

When asked what she loves and what are some of the challenges she faces in her field of expertise, we find that connecting with other people through movement is what Kendra loves about what she does in her chosen profession.  She can express so much more than words can signify through her choreography,  especially at that moment when she discovers a quality about herself through dance and when she is able to help someone else reveal an attribute about themselves through their progression as well.  With her love for contemporary dance and folkloric dance, specifically Afro Caribbean dance, which tends to be underfunded, coupled with the fact that people aren’t going to live shows as much, unless it’s Broadway or a very well known company, due to the growing popularity of the Internet,  Kendra has to take on the role of multiple jobs while creating and performing her masterpieces.  Fortunately she works in the realm she also creates in, Kendra is the “Director of Programs and Administration” for “Cumbe: Center for African and Diaspora Dance”.  According to Ross, the labor can be exhausting and not as financially rewarding as the amount of work she puts in, however, in her own words “art is my passion, my therapy and my life so I do it anyway”.

Kendra J Ross Teaching Artist

There is a large source of influence and inspiration Kendra pulls from, including, her family, ancestors, the Orishas,  Detroit and Bed-Stuy and her appreciation for music, all of which inspire her and the different moods it creates.  As far as individual influences, Kendra holds in high regard, both Katherine Dunham and Pearl Primus for their movements and strict commitment to evolving tradition.  Adia Tamar Whitaker the “director” of the “Ase Dance Theater Collective” and the way she continues the legacy of being grounded in tradition along with creating new tradition also has quite an impact on Kendra, who is also a member of this company.  Efeya Sampson, a beautiful dancer, teaching artist, cancer survivor and Kendra’s best friend also inspires and influences her by reminding her to be strong, to walk the world with grace and power, while challenging her to be a better dancer because she doesn’t want to be out-shinned by her “bestie”. (photo courtesy of Erik Bandeiro)

With all that is going on in Kendra’s life there is actually a fraction of downtime.  Kendra has started a new Sunday morning self care ritual.  She starts off by playing her music, then she starts dancing in the mirror, followed by dancing over to the kitchen, to fix herself some “gluten free” pancakes.  On other days, she likes to talk to friends and family in person or over the phone or watch television, her new fix is a show called “This is Us”.  She loves to cook and on days where the weather is cooperating, she loves to walk around  the rapidly changing Bed-Stuy especially during the warm months or sometimes just sitting at home in silence contemplating in her peaceful surroundings.

Kendra J Ross Teaching Artist

Her current residence of Bed-Stuy surrounds her with diverse motivations, ideas and enthusiasm, all a part of community and legacy the two most important factors about what she does.  Since her work is rooted in the African Diaspora, she believes in upholding and carrying on these traditions that hold the ancient knowledge that the people of the African Diaspora have used for survival. Through her work, the companies she dances with and the art she administers, Kendra believes that she is creating community for people.  Hence her creation and founding of “STooPS” a conduit for community building and intentional artistic experimentation.  New York City is massive, it can feel over crowded and lonely at the same time, the community she creates along with other communities she is a part of, serve as a family support system for herself, for those she works with and the continuing of the “Kendra J. Ross Legacy”. (photo courtesy of Ivan Forte)

Kendra J. Ross Teaching Artist

(photo courtesy of Erik Bandeiro)