Promoting diversity through a woman’s wardrobe, to where she feels comfortable and confident is only part of the objective for clothing label IDoll Perception. Building a relationship between brand and customer is key to developing a consumer’s own individual fashion identity or “iDoll”(a combination of idol and doll)is another piece. iDoll Perception is a women’s clothing brand that challenges the ideal impression of beauty and style by combining urban wear and contemporary chic.
“There’s always a relationship between how you look and what people perceive of you,” says Kierra Tims founder of iDoll Perception. Creating designs that can be worn in a professional environment and for “A girls night out” is what iDoll Perception focuses on to establish its own unique brand of women’s clothing. Treating a customer as a member of an exclusive label creates a more enjoyable shopping experience for them as well.
Being open to feedback, suggestions, or just hearing about a member’s look are all success factors used by iDoll Perception upon the creation and development of a member’s “iDoll”. Eventually, each member will become their own influence, leader and role model to themselves. This is what sets iDoll Perception apart from the rest of the clothing and apparel companies around the industry. Aside from designing some of the hottest looks in the trade, they have a genuine interest in each member’s image.
iDoll Perception plans on contributing to the advancement of women through various scholarship and mentorship programs. As iDoll Perception grows, they plan on opening a few “Popup Shops” not only dedicated to their clothing but also to the professional as well as personal development of their members and all women as a whole. iDoll Perception’s approach is definitely remarkable in every sense of the word and I look forward to seeing more of what this cutting-edge fashion design company has to offer.